Fintech B2B Marketing Content Specialist

Milan, Italy

Role Description

At Cardo AI, our mission is to build the best technology empowered by AI algorithms for private market investments. Our engineers don’t just make things – we make things possible. We provide speed and precision to institutional investors, servicers, and credit originators in solving the most challenging and complex investment problems.

As Marketing Content Specialist, you will write high-quality and engaging content to increase brand awareness and generate new leads among our target audience – asset managers, banks, and digital lenders operating in the private debt market.

You will manage the whole creation process of articles, case studies, reports and email material: from topic research to writing and SEO optimization, for the company’s website and blog.

At Cardo AI you will:

  • Create, write and curate insightful content (in English) to drive demand along our sales funnel, in line with the company’s mission, vision, and corporate objectives
  • Research proactively new or ongoing industry topics and consumer trends to create timely content that is target-focused, well-structured, and gives Cardo AI an edge over the competition
  • Collaborate across different teams to gather information as the base of your content, and work closely with Digital Marketing and Sales teams to create, evaluate and optimize content
  • Track content performance by monitoring, collecting and analyzing the appropriate metrics and insights for continuous improvement

Qualifications:

  • Outstanding fluency in English (you will have to write daily content in English for a B2B audience) and Italian
  • B2B Communication experience. Experience with SaaS technology and fintech companies is a plus. 
  • Strong knowledge of content marketing strategy and channels
  • Ability to create compelling content for websites, digital platforms, and social networks
  • Strong understanding of SEO practices and driving demand generation through content
  • Able to work in a dynamic and fast-paced environment (such as scale-up)
  • University Degree in Economics, Business Administration, Marketing, Communications, or related fields
  • Experience working with WordPress, Hubspot, and Mailchimp and a good eye for design and presentation of content are a plus.

We offer:

  • An opportunity to work on the real challenges of private market investments. Every day, our software is making a difference for our clients, supporting them to do their job better and empowering everyone to make better decisions. We are improving the way private markets are operating.
  • A good work-life balance. We know that solving big problems can keep you up for long hours, but this is not the way to go. We have assigned a WORK-LIFE balance officer, that is responsible for our engineers in finding solutions and avoiding any situation of potential stress and burnout. After all, why do we even bother with Scrum time boxes?
  • Flexible and Remote Work. Remote opportunities, work-from-home days, and flexible vacation policies allow everyone to optimize their work-life balance. We are a results-oriented business – face- time not required, although you might just want to spend your entire day with our great team. You choose when and where you want to work!
  • An Entrepreneur friendly environment. You can participate in “Intrapreneurship in Cardo AI”, a project where ideas come to life from team members, or “Cardo AI Startup Incubator” where you can invest alongside Cardo AI and become an entrepreneur.
  • Team Outings & Events. We bond outside of work over games, happy hours, concerts, chess, play-station, karaoke, the game of mime, volleyball, yoga, and more. We love to organize team retreats at the beach and mountains.
  • Become our shareholder. We offer a stock option plan to all our key people so that you can become an integral part of the company and benefit from a potential exit event.

Join our growing fintech

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Our Offices
  • Milan:
    Via Monte di Pietà 1A, Milan, Italy
  • London:
    40 New Bond St, London W1S 2DE, UK
  • Tirana:
    Office 1: Rruga Adem Jashari 1, Tirana, AL
    Office 2: Blvd Zogu I, Tirana, AL

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